The effects of corporate blogging are immense. Whether you are a big or small establishment, this marketing tool can increase your profit margin to a great extent. Some of the prominent names in blogosphere are General Motors, Google and IBM.
These corporate blogs are mostly written by the CEO’s and employees of the organizations. They are mostly written in a conversational manner to involve the readers of the blog. While the writer is an employee, one general trend that can be found with regards to propagation of power and duties, is the tone of favoritism towards their own credibility.
Weblogs in the form of personal journals can also promote business ventures. They usually consist of multitude of information envisaging personal opinions. Each entry consists of news articles, photos, commentaries, video and audio files. It also allows the visitors to give their individual thoughts on the write-ups.
It has been recently noticed that people are more inclined towards the opinions of company representatives like the CEO’s. Blogs, therefore, are a trusted means of communication for many internet browsers. The opinion of the bloggers is more valuable than traditional marketing and advertising techniques. Therefore, an employee blogger can make or break the goodwill of any company.
All these incidents highlight the fragile position companies having blog services. Corporate Blogs criticizing products or services of an organization immediately creates public relations dilemmas. However, if the bloggers only show case the good side of a company, then again few people will be interested as they will doubt the companies’ intentions.
Nevertheless, business blogs have been successful in changing the power structure in an organization irrespective of the position of an employee.
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