Directory submission isn’t much difficult-just requires a bit of preparation, through planning and implementation of ideas. Once you have decided to submit your web site to different directories, it is important that you have an idea on how to start and also know about the steps involved in the submission process.
Research and Planning: Plan well in advance the amount you are willing to spend on submissions, depending on which you shall decide the directory in which to submit. As you know, depending on your budget you can decide on Free Directories, One time Paid Directories and Directories with annual subscription. Make sure all directories that you submit to, are search engine friendly i.e. they all give normal HTML anchor link.
Choosing a Category: Your next important decision will be deciding the appropriate category, as this is responsible for adding value to the submissions. Submitting your site to the most appropriate category is a must to get the maximum benefit. You must go through the submission guidelines carefully so that you can avoid a rejection for non-compliance.
Page Title and Description: This may take away a considerable amount of your time, but patiently decide and give your site the best title and description.
- You have to make them brief (title approx 60 characters and description approx 200 characters) with some keywords that best describe your site.
- You need to vary your title and description, so that search engines don’t find it forced or tag it as a spam. Ensure that the words are not repeated much.
- Try to make it engaging so that people click on the links to your site. Apart from the traffic benefit, some directories reward the site with higher Click Through Rate by placing it as a featured listing. It’s best if we be professional and avoid using dates and prices when writing titles and descriptions.
What next?
Once you are done with above steps, just double check everything you have done so far…and you are completely ready with your submission.
As you can see its a very detailed process and best bet would be to leave the task for Directory Submission Service Providers who already have trained and experienced professionals to come to your rescue.
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