In my opinion, they should take a try, because the returns / benefits is much higher than the effort / cost involved. It takes few cents to submit a website to a free online directory. And it is like a penny stock. If it does not click, those few cents are gone (not really!, since every incoming link helps). However if even 5% of the directories you submit to clicks, you are in for a huge bonus. Consider the following issues:
- When a directory becomes popular, they are no longer free! This means you will have to pay for getting into the directory.
- You may never remember that directory or come to know about it. If you ignore and your competitors do not, you are at the losing end.
- Today the directory is small. However if the promoters are serious, the directory may become very big tomorrow, resulting in an early entry into a successful directory (with relative ease).
So, low pagerank directories are penny stock, with a very high probability of giving you very high returns on investment. So, go ahead and do directory submission to as many directories as you can or better outsource it to a company who does it for a reasonable price to save yourself the time and effort.
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