Tips to launch a Corporate Blog

Blogs are surely one of the best modes of communication helping you to connect to your customers as well as employees through the Internet driven media. Even though, in the present era we seem to be pretty clear of the benefits of blogs, successful launching of a corporate blog still remains a tough job for the public relations department of any enterprise.

Thus, in the first place to make sure that the entire job is simple and easy and au fait you can hire a professional blogger to supervise the task. The launching blog or else the first corporate blog in the company blog archive must be interesting, informative and enjoyable to read at. This is so, since as we all know ‘first impression is surely the best impression’.

Keep your blogs short and simple. But then, it must be big enough to make your point clear.

Now once you already have someone to supervise the blog archive, remind him/her to get the archive updated regularly. Additionally, make sure that all the corporate blogs are not simply directed towards the enterprise and its profits, since this will sound like sales pitch cloaked under a blog.

The most integral part however is to assure that the written matter is easy to understand and bears an easygoing tone. Corporate blogs written in flowery language does not find enough readers.

If you are the CEO of the enterprise examine the other blogs being published. Once you find anything of great significance convey it to your corporate blogger.

In order to get constant feedbacks remember to include a Leave a comment column. However, you must maintain a comment policy, since negative comments can tarnish your company image.

Furthermore, ensure complete contribution of your company employees.

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Dos and Don’ts of Corporate Blogging

Blogging has now developed into a more focused online publication outlet, for both business and personal messages. When it comes to corporate blogging, again things are not much different. It simply relates to a particular enterprise and other things related to trade. Corporate blogs are marked as marketing tools in a broader sense, since they play a key role in advertising several things on the Internet. Moreover, there is a plethora of benefits of corporate blogs described on the Web every now and then which proves it significance in the Internet domain.

Before you wish to get a taste of success through the implementation of corporate blogging there are some vital tips to be kept on mind. The question that appears is what are the rules that must be followed while writing corporate blogs?

• In the very first place, ensure never to use your corporate blog as a platform to sell your products. Even though it is held to be one of the powerful marketing tools today, cheap marketing arguments is a big no-no at any cost. Instead you can include your expert comments on any subject followed by relevant examples for easy comprehension.
• The title must be interesting. It should be striking enough to attract several readers. More so, if your headlines are rich with perfect keywords that are relevant with the topic, it (headline) will be loved by your search engine as well.
• While posting your blog, check those thoroughly ensuring there are no grammatical or spelling errors present in the blog post. At times we might try to skip the issue and post blogs in a hurry. It’s a wrong way of doing things. Since your corporate blog, represents your enterprise you are therefore projecting a corporate image. Keep away from any silly mistakes, avoiding any bad comments on the other side.
• Keep your blog precise, crisp and interesting; this will attract more readers as well as great feedback and comments. Again, make sure that the layout is done properly. Do not go into long paragraphs; instead break it into bulleted points. This makes reading much easier. If there is much more to say about your topic attach a .PDF file or a word document for readers to download.
• Once you start blogging, make regular postings to keep your account updated. An updated account shows that you are keen to stay connected with the World Wide Web.

Tips for improved Website Traffic through Blogging

Some of us use blogs as a means to communicate one’s personal thoughts and expressions. However, there are people like me who use it as a platform to enhance the exposure of my business, since it is mainly formatted in the form of daily journals or a creative work of art.

Blogs help to create a feeling of belonging to the community one is part of. We get a feeling of possession as they (blogs) are all our creations. Interestingly, blogs are even back linked to other web blogs and vice versa. This is possible with the usage of common software by both parties. But in the long run it will ensure better publicity as more and more people will visit your blog.

However, one should compose a meaningful content that will attract visitors and generate more traffic to the site. When I initially started writing blogs, it mainly focused on my products and services. But that is not the correct procedure for generating targeted traffic to the site. In fact, that is not the correct method of utilizing your self written blog. If you have kept a constant watch on the trends that have developed over the years as far as blog content is concerned, you will see that all these write-ups mainly focus on expert information about a particular concept. The web browsers need a good cause to keep coming back to read these blogs. Thus, your blogs should simply not advertise the product or services of your company; they must have certain other interesting information as well.

For instance when my company launched a new machinery tool, I had started writing a lot of reviews about it in my web blogs. This in the long run provided an in- depth knowledge about my product and services to the visitors. Thus, these blog posts can work as a tool of confidence, building up towards your company. In fact, this might even convince them to purchase the product from your company.

Yet another benefit that one can get from such blog posts are answering of queries related to the product. You will frequently find people leaving a comment, after going through your blog. This helps you to connect better with your potential customer at a personal level. Other than this your visitors can subscribe to your blog posts through the help of newsletters or RSS feeds. So, if your blog is informative as well as saleable to your visitors then you can reap huge benefits from your blog posts.

Corporate Blogging : A great way to advertise

Blogging is a pretty common concept today, and since renowned cine stars have started using it as a major publicity weapon, (and turned eye balls as well) the resulting effectiveness (of blogging) is quite an eye opener for corporate entities. As ‘advertising’ in print and visual media is one of the most significant publicity tools, corporate blogging seems to represent a similar position in case of online consumer generated media.

Corporate blogs send across the company’s message to its customers and employees. In fact, corporate blogging is the best way to help lay a human voice to your entity. Since these content pieces are written in an interactive way they are easily comprehendible and can connect to the readers within no time.

If you are a CEO, there’s lot to explore in this domain. While launching a new service or a product, at times your web page might not seem good enough to explain its benefits, whereas your blog can. You can indeed lay down the specific benefits of your product and see targeted traffic flow to your website the very next day. Likewise, if you find something interesting or have a new concept in your mind, you can pen down your business thoughts and share your ideas with your employees.

Corporate blogs can enhance relationship marketing. This is so, since corporate blogs are great communicative tools, particularly when you want to send across some vital information to all your employees. Such acts bring along the feeling of oneness and sense of belonging among employees.

Corporate blogs is the most valuable tool in times of crisis as well. All you need to do is get your message penned down and publish it. It is online within seconds for every one to see. Blogs reduces the need of posting long articles published through the traditional media, which can cost you a lot of time.

The best of all, it works as a significant customer feedback section. Yes, you get to know the reaction of your customers and improve on several requisite levels. While you answer them back and ensure their satisfaction, it reflects your responsible and caring attitude towards your customers.