Corporate Blogging : A great way to advertise

Blogging is a pretty common concept today, and since renowned cine stars have started using it as a major publicity weapon, (and turned eye balls as well) the resulting effectiveness (of blogging) is quite an eye opener for corporate entities. As ‘advertising’ in print and visual media is one of the most significant publicity tools, corporate blogging seems to represent a similar position in case of online consumer generated media.

Corporate blogs send across the company’s message to its customers and employees. In fact, corporate blogging is the best way to help lay a human voice to your entity. Since these content pieces are written in an interactive way they are easily comprehendible and can connect to the readers within no time.

If you are a CEO, there’s lot to explore in this domain. While launching a new service or a product, at times your web page might not seem good enough to explain its benefits, whereas your blog can. You can indeed lay down the specific benefits of your product and see targeted traffic flow to your website the very next day. Likewise, if you find something interesting or have a new concept in your mind, you can pen down your business thoughts and share your ideas with your employees.

Corporate blogs can enhance relationship marketing. This is so, since corporate blogs are great communicative tools, particularly when you want to send across some vital information to all your employees. Such acts bring along the feeling of oneness and sense of belonging among employees.

Corporate blogs is the most valuable tool in times of crisis as well. All you need to do is get your message penned down and publish it. It is online within seconds for every one to see. Blogs reduces the need of posting long articles published through the traditional media, which can cost you a lot of time.

The best of all, it works as a significant customer feedback section. Yes, you get to know the reaction of your customers and improve on several requisite levels. While you answer them back and ensure their satisfaction, it reflects your responsible and caring attitude towards your customers.