Tips to launch a Corporate Blog

Blogs are surely one of the best modes of communication helping you to connect to your customers as well as employees through the Internet driven media. Even though, in the present era we seem to be pretty clear of the benefits of blogs, successful launching of a corporate blog still remains a tough job for the public relations department of any enterprise.

Thus, in the first place to make sure that the entire job is simple and easy and au fait you can hire a professional blogger to supervise the task. The launching blog or else the first corporate blog in the company blog archive must be interesting, informative and enjoyable to read at. This is so, since as we all know ‘first impression is surely the best impression’.

Keep your blogs short and simple. But then, it must be big enough to make your point clear.

Now once you already have someone to supervise the blog archive, remind him/her to get the archive updated regularly. Additionally, make sure that all the corporate blogs are not simply directed towards the enterprise and its profits, since this will sound like sales pitch cloaked under a blog.

The most integral part however is to assure that the written matter is easy to understand and bears an easygoing tone. Corporate blogs written in flowery language does not find enough readers.

If you are the CEO of the enterprise examine the other blogs being published. Once you find anything of great significance convey it to your corporate blogger.

In order to get constant feedbacks remember to include a Leave a comment column. However, you must maintain a comment policy, since negative comments can tarnish your company image.

Furthermore, ensure complete contribution of your company employees.

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Dos and Don’ts of Corporate Blogging

Blogging has now developed into a more focused online publication outlet, for both business and personal messages. When it comes to corporate blogging, again things are not much different. It simply relates to a particular enterprise and other things related to trade. Corporate blogs are marked as marketing tools in a broader sense, since they play a key role in advertising several things on the Internet. Moreover, there is a plethora of benefits of corporate blogs described on the Web every now and then which proves it significance in the Internet domain.

Before you wish to get a taste of success through the implementation of corporate blogging there are some vital tips to be kept on mind. The question that appears is what are the rules that must be followed while writing corporate blogs?

• In the very first place, ensure never to use your corporate blog as a platform to sell your products. Even though it is held to be one of the powerful marketing tools today, cheap marketing arguments is a big no-no at any cost. Instead you can include your expert comments on any subject followed by relevant examples for easy comprehension.
• The title must be interesting. It should be striking enough to attract several readers. More so, if your headlines are rich with perfect keywords that are relevant with the topic, it (headline) will be loved by your search engine as well.
• While posting your blog, check those thoroughly ensuring there are no grammatical or spelling errors present in the blog post. At times we might try to skip the issue and post blogs in a hurry. It’s a wrong way of doing things. Since your corporate blog, represents your enterprise you are therefore projecting a corporate image. Keep away from any silly mistakes, avoiding any bad comments on the other side.
• Keep your blog precise, crisp and interesting; this will attract more readers as well as great feedback and comments. Again, make sure that the layout is done properly. Do not go into long paragraphs; instead break it into bulleted points. This makes reading much easier. If there is much more to say about your topic attach a .PDF file or a word document for readers to download.
• Once you start blogging, make regular postings to keep your account updated. An updated account shows that you are keen to stay connected with the World Wide Web.

Tips for improved Website Traffic through Blogging

Some of us use blogs as a means to communicate one’s personal thoughts and expressions. However, there are people like me who use it as a platform to enhance the exposure of my business, since it is mainly formatted in the form of daily journals or a creative work of art.

Blogs help to create a feeling of belonging to the community one is part of. We get a feeling of possession as they (blogs) are all our creations. Interestingly, blogs are even back linked to other web blogs and vice versa. This is possible with the usage of common software by both parties. But in the long run it will ensure better publicity as more and more people will visit your blog.

However, one should compose a meaningful content that will attract visitors and generate more traffic to the site. When I initially started writing blogs, it mainly focused on my products and services. But that is not the correct procedure for generating targeted traffic to the site. In fact, that is not the correct method of utilizing your self written blog. If you have kept a constant watch on the trends that have developed over the years as far as blog content is concerned, you will see that all these write-ups mainly focus on expert information about a particular concept. The web browsers need a good cause to keep coming back to read these blogs. Thus, your blogs should simply not advertise the product or services of your company; they must have certain other interesting information as well.

For instance when my company launched a new machinery tool, I had started writing a lot of reviews about it in my web blogs. This in the long run provided an in- depth knowledge about my product and services to the visitors. Thus, these blog posts can work as a tool of confidence, building up towards your company. In fact, this might even convince them to purchase the product from your company.

Yet another benefit that one can get from such blog posts are answering of queries related to the product. You will frequently find people leaving a comment, after going through your blog. This helps you to connect better with your potential customer at a personal level. Other than this your visitors can subscribe to your blog posts through the help of newsletters or RSS feeds. So, if your blog is informative as well as saleable to your visitors then you can reap huge benefits from your blog posts.

Corporate Blogging : A great way to advertise

Blogging is a pretty common concept today, and since renowned cine stars have started using it as a major publicity weapon, (and turned eye balls as well) the resulting effectiveness (of blogging) is quite an eye opener for corporate entities. As ‘advertising’ in print and visual media is one of the most significant publicity tools, corporate blogging seems to represent a similar position in case of online consumer generated media.

Corporate blogs send across the company’s message to its customers and employees. In fact, corporate blogging is the best way to help lay a human voice to your entity. Since these content pieces are written in an interactive way they are easily comprehendible and can connect to the readers within no time.

If you are a CEO, there’s lot to explore in this domain. While launching a new service or a product, at times your web page might not seem good enough to explain its benefits, whereas your blog can. You can indeed lay down the specific benefits of your product and see targeted traffic flow to your website the very next day. Likewise, if you find something interesting or have a new concept in your mind, you can pen down your business thoughts and share your ideas with your employees.

Corporate blogs can enhance relationship marketing. This is so, since corporate blogs are great communicative tools, particularly when you want to send across some vital information to all your employees. Such acts bring along the feeling of oneness and sense of belonging among employees.

Corporate blogs is the most valuable tool in times of crisis as well. All you need to do is get your message penned down and publish it. It is online within seconds for every one to see. Blogs reduces the need of posting long articles published through the traditional media, which can cost you a lot of time.

The best of all, it works as a significant customer feedback section. Yes, you get to know the reaction of your customers and improve on several requisite levels. While you answer them back and ensure their satisfaction, it reflects your responsible and caring attitude towards your customers.

Blogging And Power Structure

The effects of corporate blogging are immense. Whether you are a big or small establishment, this marketing tool can increase your profit margin to a great extent. Some of the prominent names in blogosphere are General Motors, Google and IBM.

These corporate blogs are mostly written by the CEO’s and employees of the organizations. They are mostly written in a conversational manner to involve the readers of the blog. While the writer is an employee, one general trend that can be found with regards to propagation of power and duties, is the tone of favoritism towards their own credibility.

Weblogs in the form of personal journals can also promote business ventures. They usually consist of multitude of information envisaging personal opinions. Each entry consists of news articles, photos, commentaries, video and audio files. It also allows the visitors to give their individual thoughts on the write-ups.

It has been recently noticed that people are more inclined towards the opinions of company representatives like the CEO’s. Blogs, therefore, are a trusted means of communication for many internet browsers. The opinion of the bloggers is more valuable than traditional marketing and advertising techniques. Therefore, an employee blogger can make or break the goodwill of any company.


All these incidents highlight the fragile position companies having blog services. Corporate Blogs criticizing products or services of an organization immediately creates public relations dilemmas. However, if the bloggers only show case the good side of a company, then again few people will be interested as they will doubt the companies’ intentions.

Nevertheless, business blogs have been successful in changing the power structure in an organization irrespective of the position of an employee.

Promote Your Business Through Social Networking

Being into business for years, my experiences have taught me that there is nothing more effective than publicity as far as the promotion of business is concerned. Take your personal life for example. When your teenage daughter comes home and tells you that the newly released film is a wonderful one, do you think any other advertisement can do better publicity? This is what we call Word-of-Mouth marketing (WOM). For this kind of publicity for your business, you should have a group of like-minded people. Here social networking sites will be of your help!

Initially do not be choosy about the social networking sites. Instead start with as many sites as possible. You can add your picture or the photograph of your company or product. Use your company logo as well. You can create a blog or some other interactive session. Your sole aim is to get noticed. Once you are noticed, you can choose which the right site is for you.

Always comment or reply to the blog post. This can be helpful to make you web presence larger. Providing resources with blogs and articles to your readers or to your clients is an effective method to drive more and more traffic to your site. So if you already have a blog, promote it through the social networking sites.

You will find several groups and forums available online. Join the forum of your interest and share your views. May be from there people recognize your talents and give you a scope to prove yourself. Make an attractive profile for your company and share this with public. Highlight on your credentials, your achievements. Make the profile SEO friendly with advanced SEO tools. You can recommend your client if you think they are worth. It will establish your credibility among the readers, as they will appreciate your genuine information. At the same time your clients will also be impressed.

Pay attention to the privacy policy of your profile. Adjust the public view and the friend’s view of your profile in a proper way to get rid of scam and identity theft. If you think you cannot mange the whole thing alone, you can take help from the social networks experts. On social network sites everything depends on your acquaintances. Be selective while choosing your friend. Invite trust worthy and credible people only to your networks.

Publicity Of Personal Website Through Social Networking

I have found a very effective way of advertising my online business venture. One will not believe it, but the social networking community did help in developing contacts that generate targeted traffic to my site. Some of the methods that I incorporated are:

• Applying a username that distinctly highlights my personal website. One can easily attract people with such dynamic site names, since they are interested in the same area of work that I expertise in.
  
• One should be selective while choosing a social networking website. For instance, in my case I have a lot of interest in Internet Marketing, so my personal website basically talks about facts related to this process. Therefore, the social connections that I have developed through months of interaction are people who share a common thought process like me.
  
• I always discuss about my area of interest and work mainly with my pals in the social networking site. In this way I have cracked many lucrative deals for my company. In fact, in turn they have also referred my site to their friends.
  
• Another important thing that I have introduced is the use of back links in my blogs for the social networking site. Many a times I find people clicking the link out of curiosity. In fact, now I have popularized my personal website through my net friends. I back link their sites in my posts and in return they hyperlink my site in their posts in the social networking field.
  
• I have also sent a lot of invitations to many people through the website. The list consisted of some with whom I have direct contact, and some who I picked while surfing the social networking community.

I feel this is definitely a process of lucrative social networking. It not only helps in advertising personal website, but at the same time builds contacts in accordance to my preferences.

Why is Social Networking Websites popular?

I am a regular member at social networking sites like MySpace, Yahoo 360 or Orkut. The traffic generated by these sites is unbelievable. People like me well understand the reasons behind its popularity.

Social networking sites are easy to use. Any layman can join these sites and navigate through it.

There are numerous people who like to make friends from different cultures. I definitely feel that developing such friendships online social networking gives you the best and most reliable platform.

Another important thing that I noticed being a part of the online networking community is that of sharing interests. One has the choice to select or reject a pal in accordance to their communication levels.

I have friends from Australia, South Africa and UK. But for interacting with them I did not have to spend a penny from my pocket, as the memberships to these sites are free. This is one of the primary reasons for its undisputed popularity.

As a member of the social networking websites I get to use additional services like free music, free webpage, free blog, free videos, and so much more. In fact, these sites can be utilized for online business promotion.


Well the benefits of social networking sites are many. But to understand its true worth one has to be a part of their lively community.

Why Do You Need Social Networking?

Social networking is the upcoming websites that are experiencing the infancy days, working as traffic generator. With such networking people are able to interact with people. This is a kind of boon to get in regular touch with family and friends. But this can be a wonderful experience for your business promotion. You can introduce your product and service and share among your network of friends.

Promotion of the product or services through the social networking is less expensive than online advertisement. When you are into social networking, you can scan the potential customers beforehand and come to know their likes and dislikes. While adverting is interpersonal and one ad is for all, in social networking you can grow personal relationship with the customer that eventually creates a bond between the prospective buyers and the sellers.

While promoting your product or services through social networking, do not create a situation forcefully because if you are not careful, your efforts will be considered as spam, which is not at all good for your business. Instead wait for the right moment to come for presenting your product and services. Creating credibility and trust is really important for a business.

Social networking is an efficient tool for Internet marketing. Finding the target audience with social networking is much more effective than other traditional marketing methods. With the social networking process, the buyers and the sellers get closer and they can have a direct interaction with each other along with feedbacks and suggestions. This can bring your business far closer to your target and helps you to achieve it.

Social Networking: New Mantra In Online Advertisement

If you are into online business promotion then Social Bookmarking is one of the most effective Internet marketing campaign that you must have come across. But if you are looking for long term solutions then Social Networking is a better option.

There are numerous sites where you can advertise online. There is no reason to spend money on advertisements all over the Internet if it doesn’t bring any return on investment.

Then why opt for Social Networking and what is its specialty?

Well, Social Networking on the Web is similar to networking in real life, but there are certain striking differences. You can book mark many web pages of your liking, but once you start sharing these bookmarks with other people as well as interacting with them about the same, you are networking.

These are usually web sites where people spend a lot of their time with friends just chatting mostly during the leisure hours. Now, that you are clear with the concept, this will help to make profitable ventures in your online business.

In fact, you can describe the concept of social networking as “shopping malls” in the internet. If you have put up an advertisement in a popular mall, then people working there, shopping there, and people hanging out there are all going to spot your ad. So if you intend to advertise your products and services online, social networking is one of the effective methods of traffic generation for your website.