Tips to launch a Corporate Blog

Blogs are surely one of the best modes of communication helping you to connect to your customers as well as employees through the Internet driven media. Even though, in the present era we seem to be pretty clear of the benefits of blogs, successful launching of a corporate blog still remains a tough job for the public relations department of any enterprise.

Thus, in the first place to make sure that the entire job is simple and easy and au fait you can hire a professional blogger to supervise the task. The launching blog or else the first corporate blog in the company blog archive must be interesting, informative and enjoyable to read at. This is so, since as we all know ‘first impression is surely the best impression’.

Keep your blogs short and simple. But then, it must be big enough to make your point clear.

Now once you already have someone to supervise the blog archive, remind him/her to get the archive updated regularly. Additionally, make sure that all the corporate blogs are not simply directed towards the enterprise and its profits, since this will sound like sales pitch cloaked under a blog.

The most integral part however is to assure that the written matter is easy to understand and bears an easygoing tone. Corporate blogs written in flowery language does not find enough readers.

If you are the CEO of the enterprise examine the other blogs being published. Once you find anything of great significance convey it to your corporate blogger.

In order to get constant feedbacks remember to include a Leave a comment column. However, you must maintain a comment policy, since negative comments can tarnish your company image.

Furthermore, ensure complete contribution of your company employees.

SEO Company India | SEO India

Dos and Don’ts of Corporate Blogging

Blogging has now developed into a more focused online publication outlet, for both business and personal messages. When it comes to corporate blogging, again things are not much different. It simply relates to a particular enterprise and other things related to trade. Corporate blogs are marked as marketing tools in a broader sense, since they play a key role in advertising several things on the Internet. Moreover, there is a plethora of benefits of corporate blogs described on the Web every now and then which proves it significance in the Internet domain.

Before you wish to get a taste of success through the implementation of corporate blogging there are some vital tips to be kept on mind. The question that appears is what are the rules that must be followed while writing corporate blogs?

• In the very first place, ensure never to use your corporate blog as a platform to sell your products. Even though it is held to be one of the powerful marketing tools today, cheap marketing arguments is a big no-no at any cost. Instead you can include your expert comments on any subject followed by relevant examples for easy comprehension.
• The title must be interesting. It should be striking enough to attract several readers. More so, if your headlines are rich with perfect keywords that are relevant with the topic, it (headline) will be loved by your search engine as well.
• While posting your blog, check those thoroughly ensuring there are no grammatical or spelling errors present in the blog post. At times we might try to skip the issue and post blogs in a hurry. It’s a wrong way of doing things. Since your corporate blog, represents your enterprise you are therefore projecting a corporate image. Keep away from any silly mistakes, avoiding any bad comments on the other side.
• Keep your blog precise, crisp and interesting; this will attract more readers as well as great feedback and comments. Again, make sure that the layout is done properly. Do not go into long paragraphs; instead break it into bulleted points. This makes reading much easier. If there is much more to say about your topic attach a .PDF file or a word document for readers to download.
• Once you start blogging, make regular postings to keep your account updated. An updated account shows that you are keen to stay connected with the World Wide Web.

Tips for improved Website Traffic through Blogging

Some of us use blogs as a means to communicate one’s personal thoughts and expressions. However, there are people like me who use it as a platform to enhance the exposure of my business, since it is mainly formatted in the form of daily journals or a creative work of art.

Blogs help to create a feeling of belonging to the community one is part of. We get a feeling of possession as they (blogs) are all our creations. Interestingly, blogs are even back linked to other web blogs and vice versa. This is possible with the usage of common software by both parties. But in the long run it will ensure better publicity as more and more people will visit your blog.

However, one should compose a meaningful content that will attract visitors and generate more traffic to the site. When I initially started writing blogs, it mainly focused on my products and services. But that is not the correct procedure for generating targeted traffic to the site. In fact, that is not the correct method of utilizing your self written blog. If you have kept a constant watch on the trends that have developed over the years as far as blog content is concerned, you will see that all these write-ups mainly focus on expert information about a particular concept. The web browsers need a good cause to keep coming back to read these blogs. Thus, your blogs should simply not advertise the product or services of your company; they must have certain other interesting information as well.

For instance when my company launched a new machinery tool, I had started writing a lot of reviews about it in my web blogs. This in the long run provided an in- depth knowledge about my product and services to the visitors. Thus, these blog posts can work as a tool of confidence, building up towards your company. In fact, this might even convince them to purchase the product from your company.

Yet another benefit that one can get from such blog posts are answering of queries related to the product. You will frequently find people leaving a comment, after going through your blog. This helps you to connect better with your potential customer at a personal level. Other than this your visitors can subscribe to your blog posts through the help of newsletters or RSS feeds. So, if your blog is informative as well as saleable to your visitors then you can reap huge benefits from your blog posts.

Corporate Blogging : A great way to advertise

Blogging is a pretty common concept today, and since renowned cine stars have started using it as a major publicity weapon, (and turned eye balls as well) the resulting effectiveness (of blogging) is quite an eye opener for corporate entities. As ‘advertising’ in print and visual media is one of the most significant publicity tools, corporate blogging seems to represent a similar position in case of online consumer generated media.

Corporate blogs send across the company’s message to its customers and employees. In fact, corporate blogging is the best way to help lay a human voice to your entity. Since these content pieces are written in an interactive way they are easily comprehendible and can connect to the readers within no time.

If you are a CEO, there’s lot to explore in this domain. While launching a new service or a product, at times your web page might not seem good enough to explain its benefits, whereas your blog can. You can indeed lay down the specific benefits of your product and see targeted traffic flow to your website the very next day. Likewise, if you find something interesting or have a new concept in your mind, you can pen down your business thoughts and share your ideas with your employees.

Corporate blogs can enhance relationship marketing. This is so, since corporate blogs are great communicative tools, particularly when you want to send across some vital information to all your employees. Such acts bring along the feeling of oneness and sense of belonging among employees.

Corporate blogs is the most valuable tool in times of crisis as well. All you need to do is get your message penned down and publish it. It is online within seconds for every one to see. Blogs reduces the need of posting long articles published through the traditional media, which can cost you a lot of time.

The best of all, it works as a significant customer feedback section. Yes, you get to know the reaction of your customers and improve on several requisite levels. While you answer them back and ensure their satisfaction, it reflects your responsible and caring attitude towards your customers.

Blogging And Power Structure

The effects of corporate blogging are immense. Whether you are a big or small establishment, this marketing tool can increase your profit margin to a great extent. Some of the prominent names in blogosphere are General Motors, Google and IBM.

These corporate blogs are mostly written by the CEO’s and employees of the organizations. They are mostly written in a conversational manner to involve the readers of the blog. While the writer is an employee, one general trend that can be found with regards to propagation of power and duties, is the tone of favoritism towards their own credibility.

Weblogs in the form of personal journals can also promote business ventures. They usually consist of multitude of information envisaging personal opinions. Each entry consists of news articles, photos, commentaries, video and audio files. It also allows the visitors to give their individual thoughts on the write-ups.

It has been recently noticed that people are more inclined towards the opinions of company representatives like the CEO’s. Blogs, therefore, are a trusted means of communication for many internet browsers. The opinion of the bloggers is more valuable than traditional marketing and advertising techniques. Therefore, an employee blogger can make or break the goodwill of any company.


All these incidents highlight the fragile position companies having blog services. Corporate Blogs criticizing products or services of an organization immediately creates public relations dilemmas. However, if the bloggers only show case the good side of a company, then again few people will be interested as they will doubt the companies’ intentions.

Nevertheless, business blogs have been successful in changing the power structure in an organization irrespective of the position of an employee.

Promote Your Business Through Social Networking

Being into business for years, my experiences have taught me that there is nothing more effective than publicity as far as the promotion of business is concerned. Take your personal life for example. When your teenage daughter comes home and tells you that the newly released film is a wonderful one, do you think any other advertisement can do better publicity? This is what we call Word-of-Mouth marketing (WOM). For this kind of publicity for your business, you should have a group of like-minded people. Here social networking sites will be of your help!

Initially do not be choosy about the social networking sites. Instead start with as many sites as possible. You can add your picture or the photograph of your company or product. Use your company logo as well. You can create a blog or some other interactive session. Your sole aim is to get noticed. Once you are noticed, you can choose which the right site is for you.

Always comment or reply to the blog post. This can be helpful to make you web presence larger. Providing resources with blogs and articles to your readers or to your clients is an effective method to drive more and more traffic to your site. So if you already have a blog, promote it through the social networking sites.

You will find several groups and forums available online. Join the forum of your interest and share your views. May be from there people recognize your talents and give you a scope to prove yourself. Make an attractive profile for your company and share this with public. Highlight on your credentials, your achievements. Make the profile SEO friendly with advanced SEO tools. You can recommend your client if you think they are worth. It will establish your credibility among the readers, as they will appreciate your genuine information. At the same time your clients will also be impressed.

Pay attention to the privacy policy of your profile. Adjust the public view and the friend’s view of your profile in a proper way to get rid of scam and identity theft. If you think you cannot mange the whole thing alone, you can take help from the social networks experts. On social network sites everything depends on your acquaintances. Be selective while choosing your friend. Invite trust worthy and credible people only to your networks.

Publicity Of Personal Website Through Social Networking

I have found a very effective way of advertising my online business venture. One will not believe it, but the social networking community did help in developing contacts that generate targeted traffic to my site. Some of the methods that I incorporated are:

• Applying a username that distinctly highlights my personal website. One can easily attract people with such dynamic site names, since they are interested in the same area of work that I expertise in.
  
• One should be selective while choosing a social networking website. For instance, in my case I have a lot of interest in Internet Marketing, so my personal website basically talks about facts related to this process. Therefore, the social connections that I have developed through months of interaction are people who share a common thought process like me.
  
• I always discuss about my area of interest and work mainly with my pals in the social networking site. In this way I have cracked many lucrative deals for my company. In fact, in turn they have also referred my site to their friends.
  
• Another important thing that I have introduced is the use of back links in my blogs for the social networking site. Many a times I find people clicking the link out of curiosity. In fact, now I have popularized my personal website through my net friends. I back link their sites in my posts and in return they hyperlink my site in their posts in the social networking field.
  
• I have also sent a lot of invitations to many people through the website. The list consisted of some with whom I have direct contact, and some who I picked while surfing the social networking community.

I feel this is definitely a process of lucrative social networking. It not only helps in advertising personal website, but at the same time builds contacts in accordance to my preferences.

Why is Social Networking Websites popular?

I am a regular member at social networking sites like MySpace, Yahoo 360 or Orkut. The traffic generated by these sites is unbelievable. People like me well understand the reasons behind its popularity.

Social networking sites are easy to use. Any layman can join these sites and navigate through it.

There are numerous people who like to make friends from different cultures. I definitely feel that developing such friendships online social networking gives you the best and most reliable platform.

Another important thing that I noticed being a part of the online networking community is that of sharing interests. One has the choice to select or reject a pal in accordance to their communication levels.

I have friends from Australia, South Africa and UK. But for interacting with them I did not have to spend a penny from my pocket, as the memberships to these sites are free. This is one of the primary reasons for its undisputed popularity.

As a member of the social networking websites I get to use additional services like free music, free webpage, free blog, free videos, and so much more. In fact, these sites can be utilized for online business promotion.


Well the benefits of social networking sites are many. But to understand its true worth one has to be a part of their lively community.

Why Do You Need Social Networking?

Social networking is the upcoming websites that are experiencing the infancy days, working as traffic generator. With such networking people are able to interact with people. This is a kind of boon to get in regular touch with family and friends. But this can be a wonderful experience for your business promotion. You can introduce your product and service and share among your network of friends.

Promotion of the product or services through the social networking is less expensive than online advertisement. When you are into social networking, you can scan the potential customers beforehand and come to know their likes and dislikes. While adverting is interpersonal and one ad is for all, in social networking you can grow personal relationship with the customer that eventually creates a bond between the prospective buyers and the sellers.

While promoting your product or services through social networking, do not create a situation forcefully because if you are not careful, your efforts will be considered as spam, which is not at all good for your business. Instead wait for the right moment to come for presenting your product and services. Creating credibility and trust is really important for a business.

Social networking is an efficient tool for Internet marketing. Finding the target audience with social networking is much more effective than other traditional marketing methods. With the social networking process, the buyers and the sellers get closer and they can have a direct interaction with each other along with feedbacks and suggestions. This can bring your business far closer to your target and helps you to achieve it.

Social Networking: New Mantra In Online Advertisement

If you are into online business promotion then Social Bookmarking is one of the most effective Internet marketing campaign that you must have come across. But if you are looking for long term solutions then Social Networking is a better option.

There are numerous sites where you can advertise online. There is no reason to spend money on advertisements all over the Internet if it doesn’t bring any return on investment.

Then why opt for Social Networking and what is its specialty?

Well, Social Networking on the Web is similar to networking in real life, but there are certain striking differences. You can book mark many web pages of your liking, but once you start sharing these bookmarks with other people as well as interacting with them about the same, you are networking.

These are usually web sites where people spend a lot of their time with friends just chatting mostly during the leisure hours. Now, that you are clear with the concept, this will help to make profitable ventures in your online business.

In fact, you can describe the concept of social networking as “shopping malls” in the internet. If you have put up an advertisement in a popular mall, then people working there, shopping there, and people hanging out there are all going to spot your ad. So if you intend to advertise your products and services online, social networking is one of the effective methods of traffic generation for your website.

Social Bookmarking for Effective Marketing

Being an owner of a website, I know how much the bookmaking sites are effective for Internet marketing campaigns. In the affiliated networking many like-minded individuals make friends network. Together they share their potential visitors and thus directly increase the number of traffic on a single website.

You will be wondering how to locate one such site. This is really an easy job when you use popular search engines like Google or MSN. They will search on your behalf. For most effective result, try searching with keywords like Social Bookmarking or Social Networks as the search engines respond fast and more accurate when the keywords are precise and to the point.

There are numerous such Social Bookmarking websites. Before registering yourself with one, just understand what they actually do and what the functional areas are. If it does not suit your business, it will not be much profitable for you.

One more thing!

There are sites for which content is much important whereas for some sites anything the members consider to be interesting is accepted and the sites share it among of members of the respective networks.

These social networking services generate thousands of page views everyday and attract new viewers to your site. The website owners and the Internet marketers can utilize the opportunity to reach their target audience with their products. At the same time you can also you will get attention of increased traffic to your website, blog and forum. Once you build a private network, new readers on the web will be attracted towards your site as well as other viewers from all over the world will be interested in your site. It will actually increase the scope and reach of your product or service through the web media.

Use Social Bookmarks to promote your Blogs

Have you ever wondered why you are not receiving comments for your blogs? There can be many reasons and one of them… may be that your blogs are not reaching the readers...Why don’t you add social bookmark links to your blogs?

When social bookmarking links are added to blogs and web sites, readers are able to share and comment on the content posted. Social book marking is very important if you desire web advertising or you are keen to promote your blog. The best way to promote your blog is getting others do it for you. These social bookmarking services provided by specialized companies are reliable and specially designed to reduce the time and effort needed to socially bookmark a website. Your site will grow everyday and you need to promote your site too… so this shall always be an ongoing process.

Today many webmasters and blog owners place icons of popular social bookmarks just below their posts and in their sites. So any one who likes the blog usually clicks these icons instead of trying to manually submit the blog which can be boring for a visitor. If you wish to save some screen space, there are special options available for you. There are many display options including text links and a drop down menu to choose from. This process of using the feature is very simple: You are just required to follow the directions and soon you will see the traffic increase. So get your blogs bookmarked and let the traffic grow!!!

If you are too tied up for time to individually submit your blog to different social bookmarking sites, then, do avail the services of trusted experienced professionals who will do the needful for a reasonable fee. So either way your purpose of blog promotion is taken care of.

I hope this information shall benefit you in some way and if it helps you please feel free to share your experience here with us.

Tips for effective Social Bookmarking

In my last blog I was just saying what social book marking is and what are the advantages. Now whenever there is introduction of anything in the market, people are obviously curious about the applications. Same is the case with social book marking. Until and unless you can use it for your benefits, why will you show any interest?

While building a website of your own, the first target that comes to your mind is the page rank of the site and inviting more and more traffic to the site. Trust me, taking the site to the first page of these pages and getting thousands visitors everyday, is not at all as difficult as it sounds. And this social book marking can be your weapon to trigger the traffic. All you need is to follow some of the following mantra.

• It is always better when people other than you book mark your sites. So make it easy for others to book mark your page. Cooperation from all the fellow bookmarkers is really necessary for increasing traffic.
• Use catchy headlines for the articles. Often people just skip some of the good articles just because of the titles if they do not find it interesting. Check the grammar and spelling. Silly mistakes in both spelling and grammar can damage the impression of your sites to your viewers.
• Make an attractive and informative first paragraph. Content is the king. So just a great first paragraph will not do. Putting some rubbish in rest part of the articles and book marking them is zero to the viewers. While writing, be sure you are using authentic facts and figures.
• Most of the social books marking sites keep your web page in the front page for 24 hours. So determine the time for your submission very wisely. A submission when most of your supporters are not online is complete wastage of the precious time.
• Your site may be on anything and everything like health, entertainment or technology. During the submission just check once whether they are posted in the right category or not because all of the book marking sites are not for all the websites.
• Manual submission is always better than any automated submitters.
• Some of the topics often create a chance of hot discussion among your viewers. Always respond to the comment you get about your post.
• Put the RSS feeds, newsletter subscriptions, affiliate marketing in some of the visible position on your web page. People often subscribe these services when the site is on the front page of any important social book marking websites.

Social Book Marking: An Overview

I became interested and started browsing the net to know about social bookmarking the other day when a friend of mine used the term once in an informal chat session. Social bookmarking is the latest cry among the Internet users.

Social bookmarking is the process with which you can store the link of a web page online for your personal use. You can share the links with a specific group of people or within a certain network. You can also share the access among public and private domain.

This is one of the most updated versions of the net savvy people storing and organizing the website while browsing the net. The people of your network with which you have shared the link can organize chronologically or categorically or through the tags. Some of the popular social bookmarking sites are Del.icio.us, Stumble Upon, Digg, Reddit, Slashdot.


There are certain advantages of the bookmarking process. While you are searching for any information with the help of the search engine spiders, it is a computer software generated action; while listing of book marked sites to find the information is a human action where none other than you is operating the whole system.

In case of social bookmarking, the classifications of the websites are done manually. Here the concerned people understand the web contents and the kind of information you are searching for unlike the web site spiders that determine the meaning and present the search result to you through search engines.

This social bookmarking process is not only help for the users but also an effective tool for the webmasters to get higher page rank and thus attracting more and more traffic to the sites.

With the social bookmarking system, a website is ranked in accordance with the number of times it is being searched by the Internet users. Thus it plays a boost to increase the traffic of your websites. It is always better when people other than you book mark your sites. With the system you are connected with other people concerned with the social bookmarking. Cooperation from all the fellow bookmarkers is really necessary for increasing traffic.

The book marked page also offers you the unique opportunity to exhibit the RSS feeds, newsletter subscriptions, affiliate marketing in some of the visible position on your web page. People viewing your web page often subscribe these services and your site gets more and more traffic.

In my next post I will brief you on how to actually use this service. But till then don't forget to carry on with your traditional Directory Submissions.

Tips To Make Your Directory Submission Successful

Anyone who owns a site wants to see the maximum traffic to the site. So if you desire the same then what is the harm? But I found that drawing visitors to a site is not as simple as it may seem, it involves a lot of hard work and planning. Some people will advice you that you can get good traffic solely by submitting your site to directories. But I doubt the wisdom of these people. There are so many websites that have to wait for months before their submission bears fruit and they get a page rank. You can’t blame the directories too because the editors of these directories follow stringent rules to make sure that their directory is worthwhile.

As I found out that most of the webmasters pay little importance to the details required during directory submission. I would ask you to give a look in at the details. To further make your submission readily acceptable to the directories here are some useful tips:

• Don’t submit mirror pages. Directories do not like similar pages with similar content. This also affects your credibility.
• Do not submit under construction pages.
• Submit only the top-level domain of your pages and omit the unnecessary portions like the index.html or any other sub-domains.
• Check your links properly before submitting because broken links might have an adverse reaction from the directories.
• Submit in the right category. Find out which category suits you the most because submission in the wrong category may lead to non-acceptance on the directories part.
• Make your site compact and filled with articles containing valuable information.

What’s more just follow these basic tips and see the influx of traffic to your website.

Manual Submission over Automated Submission

I realized the importance of Internet and its power of promotion online, when my business profit for the last financial year recorded a 100% growth rate. SEO, thus being one of the best methods of online promotion has been a blessing in disguise for businessmen like me.

Once such tool in SEO marketing is Directory Submission and Article Marketing. The successful hosting of your website is not enough to popularize the products and services of a company. One has to develop content and upload them in various other related websites. This undoubtly is one of the most popular methods used by webmasters for building a link campaign.

The two ways in which this process is dealt with are, manual article submission and automated article submission services. But I would always prefer manual article submission service over automated article submission services.

Now, why would anyone do this? This is quite a common query which will cross our minds, especially when the yield rate of the automated submission is much more as compared to manual submission. But this has its own comprehensive and dynamic advantages.


Some of the advantages or benefits derived from Manual Directory Submission are:

• Manual submission of the articles allows the process to be exact. It ensures that the website link is uploaded only in the relevant categories after careful manual review.
• Many directories consider software submitted articles as spam.
• Each directory is unique in characteristics to the other. For example some of them upload articles as part of the main body text. But on the other hand, others accept the link in the author box only. So manually one can enhance the link building procedure in accordance to the directory requirements.
• If required changes in the already submitted articles can be made easily. This is done with the login ID’s and passwords provided by individual directories.
  

I am reaping the benefits of manual submission through the emergence of targeted traffic to my website. So, if you want to earn profit in business in a short period of time with long term profits for the future then correct directory submission is a must.

Directory Submission Tips for Beginners

Directory submission isn’t much difficult-just requires a bit of preparation, through planning and implementation of ideas. Once you have decided to submit your web site to different directories, it is important that you have an idea on how to start and also know about the steps involved in the submission process.

Research and Planning: Plan well in advance the amount you are willing to spend on submissions, depending on which you shall decide the directory in which to submit. As you know, depending on your budget you can decide on Free Directories, One time Paid Directories and Directories with annual subscription. Make sure all directories that you submit to, are search engine friendly i.e. they all give normal HTML anchor link.

Choosing a Category: Your next important decision will be deciding the appropriate category, as this is responsible for adding value to the submissions. Submitting your site to the most appropriate category is a must to get the maximum benefit. You must go through the submission guidelines carefully so that you can avoid a rejection for non-compliance.

Page Title and Description: This may take away a considerable amount of your time, but patiently decide and give your site the best title and description.

• You have to make them brief (title approx 60 characters and description approx 200 characters) with some keywords that best describe your site.
• You need to vary your title and description, so that search engines don’t find it forced or tag it as a spam. Ensure that the words are not repeated much.
• Try to make it engaging so that people click on the links to your site. Apart from the traffic benefit, some directories reward the site with higher Click Through Rate by placing it as a featured listing. It’s best if we be professional and avoid using dates and prices when writing titles and descriptions.

What next?

Once you are done with above steps, just double check everything you have done so far…and you are completely ready with your submission.

As you can see its a very detailed process and best bet would be to leave the task for Directory Submission Service Providers who already have trained and experienced professionals to come to your rescue.

Types of Directories available for submission

Now that we have formed a relatively fair idea on the practice of directory submission, let’s see exactly how many types of directories are available to suit our web promoting purpose.

Well there are primarily 3 broad classes of directories :

• Free Directories
• One time Paid Directories
• Directories with annual subscription.
  

Free Directories :

As the name suggests, getting your website listed in them is absolutely free of cost. Now there are thousand of such free directories. So you have to be very careful to decide which among them you want to enlist in.

Though it is advisable to submit your website to as many as you can, yet you must ensure you are doing it with a specific purpose, and not just for the sake of it.

Make sure that these directories are decent and family-friendly so that you know that you are actually reaching out to the right kind of audience.

Now such submissions are best done manually and naturally take up a lot of your time. In such a situation, you can approach various third parties who provide the service of Manual Submission to Directories for a small fee. They carefully select directories and submit your website in the most relevant of categories. This is a very good option as your website doesn’t get submitted to directories containing spam sites or of irrelevant context.

One Time Paid Directories :

These directories charge a one time fee for reviewing and enlisting a website in their indices. This is a very good option as you know for sure that the website you are submitting will be getting a manual review done before actual submission. Also nothing in this world comes for free. So it is absurd to hope that you will generate traffic just like that. Unless the directories market and promote themselves, how will they channelise the traffic to your website? Thus Paid Directories are safer bait than the free ones.

Directories with Annual Subscription :

These directories charge a premium fee as an annual subscription. This helps them to continue reviewing the website on an annual basis and provide an ongoing quality service in matters of promotion and steady traffic flow. Now in the dot com bubble, most websites keep continually updating their content and other attributes. But whatever be the case, these directories provide a continuous review and monitoring all year around to ensure that the guidelines are met for the submission.

Low Cost Web Marketing Strategies

Hi guys, today I will brief you on some website traffic driving strategies that cost you hardly a dime. So for all you newbie website owners, this is a useful tip.

• Write an article.

You can write an article, mention your site URL, submit it to e-zines and get loads of traffic from hundreds of online visitors. It’s that simple. E-zine is just one such site, so don’t just stop there - post your site anywhere possible! In fact you can use the services offered by Article Submission Service Providers. You can sit back and watch your traffic grow in no time at all.

And if these people also offer to write the article for you according to your requirements, then you have actually hit a jackpot there.

• Exchange links

That’s the good old method that has been tried successfully over decades. This is really a low cost mode of driving traffic to the website that often people surpass. Just find out the keywords relevant to your website, type it in the search engines and approach all the top results that come up with the search results. All that it takes is a persuasive webmaster’s e-mail from your end to get the desired result.

• Join Forums

Search for forums that are relevant to your website and make you make online friends out there. Inform them know about your website. Once you have struck the right chord with other curious like minded online friends, you just know you will get noticed everywhere.

• Submit to directories

You must submit your site to directories. Make sure you have a completely functional website as otherwise your submission will get rejected. There are thousands of web directories. Just find the right category and submit to as many as you can. You must try to get yourself indexed by directories that have a good PR of 4 and above. This is to ensure that when the search engine crawlers are at work; the higher the directory in their ranking list, the more assured you can be to get a better visibility.

So good luck for your low cost internet marketing efforts.

Take a ride on Directory Submission

A web directory is like a web bank of links and online information. It has got hundreds of categories and subcategories under which various websites are listed according to the relevance.

It is intriguing to note why being listed on a directory is of any consequence at all. I call it a circular path: You have a website (which is complete with content and not under construction), and you want to enlist it in various online directories available. Now you approach any directory and submit your website to the specific category your website is relevant to and get a listing. By doing this submission you have actually acquired for yourself, a valuable one-way link back to your website. Now popular search engines give prime importance to the number of one-way links your website has to its advantage. It helps to acquire certain leverage for the various attributes that the search engine uses to judge you and finally your website gets a boost in search engine rankings.

So next time a user searches for anything related to the product or service your website is offering, you get More Visibility in the fascinating online world.

Now the circular path I was referring to is aptly described in these words “There is a vicious cycle: you can't get search engine traffic, or other non-paid traffic, without inbound links; yet without inbound links or search engine traffic, how is anyone going to find you to give you inbound links?”

The above words really got me thinking…
So on this note I will leave you guys to get ready for the merry-go-round ride.

List of web directories

There are thousands of web directories on the Internet.

Here you can find some of the top quality ones!
List of Web Directories : PageStrength 5 and Above from Search Engine Land
Open Directory Project list of directories!
Yahoo's list of web directories

If you want to submit to a LOT of directories (when quality does not matter a lot), which is good at many times, you can consider taking a list from OneWayTextLink.com

You can also consider outsourcing directory submission service to one of the several companies around. That can save you a lot of time and frustration of doing the same thing over and over again.

Low pagerank directories are like penny-stocks!

Lots of time webmasters / site owners wonder if it is worth submitting their website to less popular directories.

In my opinion, they should take a try, because the returns / benefits is much higher than the effort / cost involved. It takes few cents to submit a website to a free online directory. And it is like a penny stock. If it does not click, those few cents are gone (not really!, since every incoming link helps). However if even 5% of the directories you submit to clicks, you are in for a huge bonus. Consider the following issues:

• When a directory becomes popular, they are no longer free! This means you will have to pay for getting into the directory.
• You may never remember that directory or come to know about it. If you ignore and your competitors do not, you are at the losing end.
• Today the directory is small. However if the promoters are serious, the directory may become very big tomorrow, resulting in an early entry into a successful directory (with relative ease).

So, low pagerank directories are penny stock, with a very high probability of giving you very high returns on investment. So, go ahead and do directory submission to as many directories as you can or better outsource it to a company who does it for a reasonable price to save yourself the time and effort.