Friday, June 20, 2008

Tips to launch a Corporate Blog

Blogs are surely one of the best modes of communication helping you to connect to your customers as well as employees through the Internet driven media. Even though, in the present era we seem to be pretty clear of the benefits of blogs, successful launching of a corporate blog still remains a tough job for the public relations department of any enterprise.

Thus, in the first place to make sure that the entire job is simple and easy and au fait you can hire a professional blogger to supervise the task. The launching blog or else the first corporate blog in the company blog archive must be interesting, informative and enjoyable to read at. This is so, since as we all know ‘first impression is surely the best impression’.

Keep your blogs short and simple. But then, it must be big enough to make your point clear.

Now once you already have someone to supervise the blog archive, remind him/her to get the archive updated regularly. Additionally, make sure that all the corporate blogs are not simply directed towards the enterprise and its profits, since this will sound like sales pitch cloaked under a blog.

The most integral part however is to assure that the written matter is easy to understand and bears an easygoing tone. Corporate blogs written in flowery language does not find enough readers.

If you are the CEO of the enterprise examine the other blogs being published. Once you find anything of great significance convey it to your corporate blogger.

In order to get constant feedbacks remember to include a Leave a comment column. However, you must maintain a comment policy, since negative comments can tarnish your company image.

Furthermore, ensure complete contribution of your company employees.

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